White space is an active element in any good design; it’s also referred to as negative space. White space is always occurring in a design from the moment you open up a blank document, the design begins white space. There are two types of white space, the undefined white space, which is what you get when you open a new document, and active white space, which occurs when an object is placed in an undefined white space.
Just to clarify a misconception, white space doesn’t mean it has to be white, because it can be any colour, whether it is black, brown or white. It’'s also up to the designer to make it an important element of design because if not used properly it can be misunderstood for wasted space.
But for me here it is a case of how you space things on the white space. I read this as Cruelty Free Recipes.